Who is Donna Bates?

Director, strategist and marketer, Donna Bates is a born conductor and organiser, whose talents have been refined over 25+ year corporate career.

Donna has a rare gift of finding order in chaos, structuring businesses to achieve their strategic vision delivering results through a strong organisational and marketing tempo.

She has worked with some of Australia’s largest and most influential corporations, including News Limited, Department of Defence and the Royal Automobile Clubs of Australia to name a few.

Her career evolved organically, being recognised for achieving results using the talent she has for strategic thinking.

Donna’s passion is creating excellence by doing what she loves. She does what comes naturally to her; finding ways to proactively move businesses towards their vision.

Transformational Leadership

Her transformational leadership style enables her to communicate a shared vision for the future with high performing teams, whilst remaining authentic to her core values. Her success is measured by the lifelong connections she has nurtured with people of influence, who today choose to call her a friend.

Always willing to take on a challenge, Donna has structured and re-structured companies to achieve significant cost savings, whilst implementing national programs and marketing initiatives. She was recognised by the companies she has worked with being promoted through Executive Leadership Development and set-up one of Australia’s first Corporate Collaborative Contact Centres.  Her expertise is recognised in the success of her clients, with several being finalists or receiving awards for business excellence, locally and interstate.

Integrity, Gratitude and Service

Donna’s reputation for providing excellent, practical solutions is well known and her highest values are integrity, gratitude and service.

She lives those values every day and models them through her business On Point! Strategy.

She knows that when she commits to the service of others, she shares her wealth of knowledge from a place of gratitude. This enables her to live authentically, balancing personal wellness and business achievement with integrity in a highly competitive business world.


Our mission is to help businesses reach their full potential through practising innovative business & marketing strategy.
We focus on what’s needed, not what’s popular.


Our vision is to be a change agent in the business world, championing integrity and shining the spotlight on compliant business and marketing strategy.
We do this to build a positive legacy for future generations.

We are driven by the following Values

We work with Integrity and encourage business we work with to do the same.
“Integrity is doing the right thing…even when no-one is watching” – C.S. Lewis

We are Laser-focused to ensure we meet our deadlines and stay within our budgets.
If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much. – Jim Rohn

We are Results-driven, so that our clients are delighted with the outcomes of our work.
“A business like an automobile, has to be driven, in order to get results” – BC Forbes

We live our business and personal lives in and attitude of Gratitude. 
Choosing to be positive and having a grateful attitude is going to determine how you’re going to live your life.– Joel Osteen

We model our business lives in Service to our clients, our families and our friends 
“A leader…is like a shepherd.  He stays behind the flock, letting the most nimble go out ahead, whereupon the others follow, not realising that all along they are being directed from behind.” – Nelson Mandela